About Tony Rishell

Purpose and Practice

I believe real estate is a cornerstone of family legacy, and I honor the strong emotional connection many families have to their real estate holdings for investment or use as a family residence or vacation home.

I help family leaders, business owners, partners, investors, and family offices get clear on strategic direction for complex real estate portfolios and integrate real estate wealth into a family’s overall financial, succession, and estate plan. I work with family advisors, wealth managers, trustees, estate planners, accountants, and financial planners to assess, align, and implement a wisely formed multi-generational wealth plan.

My real estate family office experience and institutional trust real estate asset management background leave me uniquely prepared to increase, preserve, and transfer real estate wealth by:

  • Increasing real estate cash flows and legacy asset values for families, investors, and trusts
  • Efficiently overcoming real estate obstacles, entanglements, and crises for leaders and managers
  • Anchoring and improving operational strategy and performance with financial, market, risk analysis
  • Dramatically increasing clarity and influence for limited partners and co-owners
  • De-escalating family dynamics and resolving family conflicts enough to move estates forward
  • Greatly amplifying the resourcefulness of family advisors and professionals serving legacy families

I am Tony Rishell, CCIM, CPM, your real estate wealth strategist.

Professional Experience

Prior to launching my private real estate consulting practice in 2024, I worked with Wells Fargo Trust for 5 years managing an ever-evolving portfolio of commercial and residential real estate across Northern California, with a focus on implementing strategic business plans to increase cash flows to beneficiaries.

Before joining Wells, I spent two decades administrating my family’s businesses, anchoring operational strategy in financial, market, risk, and decision analysis and advising family partners and professionals in the formation of business, tax, estate, and succession plans.

Education

  • Saint Mary’s College of California, B.A. in Philosophy

Professional Affiliations

  • CCIM Institute, NorCal Chapter President
  • Institute of Real Estate Management
  • National Trust Real Estate Association
  • National Association of Realtors

Professional Designations

  • Certified Commercial Investment Member (CCIM)
  • Certified Property Manager (CPM)